Subway Diet - An Advice For Your Dieting

There are different dieting plans, e.g. Atkins Diet and subway diet, for weight related health nutrition problems. The subway diet is a diet plan created by Jared Fogle, an Indiana University student who claims to have lost over 200 pounds by following the plan. This diet plan got a huge amount of exposure during early 2000 due to a extensively marketed advertisement campaign done by the Subway restaurant chain. The subway diet requires users to substitute two daily meals with subs from the restaurant chain.

According to Jared Fogle, he weighted approximately 425 pounds or 193 kg when he was at his junior year at Indiana University. Receiving very little or no physical exercise, Fogle eventually got concerned about his health and sought medical attention. It is there he learned that unless he doesn’t do something to lose weight straight away, his health was in grave danger. This encouraged him try different things in attempting to reduce weight. After failing again and again, he supposedly wanted to attempt something different and decided to try a subway diet, eating sandwiches as alternatives for major meals of the day.

Thus, he decided to walk 1.5 miles or 2.4 km daily to a subway restaurant which was situated near his college apartment and substituted lunch and dinner with subs that were offered at the restaurant while skipping breakfast. In addition to subs, he also had baked potato chips and diet soda from the restaurant. Fogel was capable of losing 245 pounds (111kg) by cutting down his calorie intake swiftly from an initial 10,000 to merely 900 per day. Therefore, a subway diet helped Fogle to effectively lose a significant amount of weight in a comparatively short time period.

The story about Fogel and his subway diet which was initially written by Ryan Coleman one of Fogel’s friends was published in the Indiana Daily and was republished in the Men’s Health Magazine under the topic “Crazy Diets that Work”. The account of the subway diet ultimately got to Bob Ocwieja, a Chicago Subway owner, Richard Croad ,the Subway’s Chicago advertisement agency’s creative director and Barry Krause,owner of that agency . Subsequently, they traced Fogle and after verifying his story that decided to carry out a regional advertisement campaign which included Fogle describing his story. The advertisement about the subway diet at the start was aired regionally and after a while Subway decided to air it nationally. The subway’s sales improved by 18% the year after and the advertising campaing was a phenomenal hit.

Jared Fogle or The Subway Guy, the inventor of the subway diet, is now employed by the restaurant chain. He travels the country promoting the benefit of healthy diets.